If the decision to hire you, hinges on a split-second decision, then why is your sales cycle fraught with traps, potholes, multiple meetings and eventually chasing?

It’s the million-dollar question no one has ever been able to answer until now.

Most business owners, entrepreneurs and advisors are conditioned to believe that the more “runway” they have with a prospect, the more time they’ll have to show them enough value, so they can make their hiring decision.

But is this true?

The average conversion rate for most business owners suggests otherwise.

The truth is, if you’re investing your time and energy with multiple conversations, you’re only lowering the number of new paying clients you’ll be acquiring.

Here’s the key: If you get to the truth of their situation and help them trust you right in the first conversation, you’ll cut the “I’ll think about it” game right out of the equation.

The sale is made or lost in the first meeting, not after multiple meetings.

That’s a big shift, especially if you’re used to doing “free consulting” in your initial meetings.

The truth is, selling hinges on your prospect’s decision to place their trust in you — and that happens in a split-second in the first conversation.

In this audiobook, you'll discover that you have to shift your mindset towards eliminating old sub-conscious behaviors that you’ve been conditioned to believe—by the vary industry that you are in.