Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

Willing & Abel

著者: Mike Abel, Tudor Caradoc-Davies
ナレーター: David O'Sullivan
¥1,750で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥2,500 で購入

¥2,500 で購入

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あらすじ・解説

How do you build a business when the economy is shot? How do you transform your company meaningfully, truly empower your people and create a stronger organization that can change the world? How do you make the tough decisions in life, in business, and in leadership, decisions that will benefit everyone in the long run?

Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, answers these questions and more.

Launched in 2010, M&C Saatchi Abel started out as an industry underdog in the aftermath of the 2008 financial crisis. In South Africa, it was also the start of the Zuma presidency, a period of profound economic and business challenges. A decade later, and despite the odds stacked against them, the company’s story is one of incredible success. From Nando’s to Netflix, Takealot to TikTok, Standard Bank to The Street Store, M&C Saatchi Abel has built a reputation for bringing searing clarity and innovative solutions to the strategic challenges of a diverse range of businesses and causes.

In Willing & Abel, Mike reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership, and creativity over the last 30 years. Ethics and empowerment, trust and value, gut instincts and tough decisions - this is what it takes to build a business that is future-fit come rain, shine, pandemics, or government corruption.

An optimist to his core, Mike shows us that - no matter the problems we face as a country, as a species and as a planet - we have everything we need to make it right.

©2020 Mike Abel (P)2021 Mike Abel

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