Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

Women Want More

著者: Michael J. Silverstein, Kate Sayre
ナレーター: Kellie Fitzgerald
¥1,960で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥2,800 で購入

¥2,800 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

Haven't women gotten everything they want? Economic power? Social influence? Business clout?

Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries.

That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.

Women want more - much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver:

  • Home-cleaning products that enable women to do in an hour what used to take a day
  • Financial-services products that recognize that women control half the United States' wealth
  • Food products that help keep the whole family happy and healthy
  • Health-care services designed for working women's hectic schedules

In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime - bigger than the rise of China and India; more sustainable than any bailout package.

Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy".

©2009 The Boston Consulting Group (P)2009 HarperCollins Publishers

Women Want Moreに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。