Audible会員プラン登録で、20万以上の対象タイトルが聴き放題。

プレビューの再生

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、20万以上の対象作品が聴き放題に
アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月額¥1,500。いつでも退会できます。

Words That Work

著者: Dr. Frank Luntz
ナレーター: Dr. Frank Luntz
¥1,680で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥2,400 で購入

¥2,400 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz; he has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart, because "satellite" was more cutting edge than "digital cable", and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness".

If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you.

©2007 Dr. Frank Luntz. All Rights Reserved (P)2007 Hyperion

批評家のレビュー

  • Audie Award Winner, Business Information/Educational, 2008

Words That Workに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。