Selling on eBay seems simple enough. You post a few items for sale, wait for the bids to start rolling in, collect the cash, and mail out the items you sold.

Rinse, and repeat. Sounds easy enough, doesn't it?

Unfortunately, things get a bit more complicated when you start eBaying in real life. Writing good listings that make buyers want to pull the trigger on your items is not easy. Taking good pictures that show your stuff in the best light can be harder than you think. Pricing your stuff to sell can seem a bit like rolling the dice.

And then there's the waiting. Waiting for bidders to come along. Sometimes they never materialize. Sometimes a lot of people look at what you are selling, but they do not buy.

Selling on eBay can be frustrating. Many times you wind up second-guessing yourself. You think, should I have said this? Or, should I have used a different starting price? Or....

You get the idea.

Selling on eBay is serious business. If you want to be successful, you need a plan going into every listing.

You need to research every item before you list it for sale. You need to know what it costs to sell each item, and how you are going to ship it. Moreover, you need to understand which listing format is right for each item you list.

That is what eBay 2018 is all about.

It puts the easy, back into eBay by giving you the help and advice you need to get over the speed bumps that can block your entrance to the success highway.

Buy the book. Sell more stuff.