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  • ✅ The Skai™ 5: Five Benefits of Using SEM and SEO Together 💥【FREE!!!】

    ✅ The Skai™ 5: Five Benefits of Using SEM and SEO Together 💥【FREE!!!】
    2021/11/18
    The Skai™ 5: Five Benefits of Using SEM and SEO Together SEM and SEO (Search Engine Marketing and Search Engine Optimization) are vital components to optimize a brand’s website for discovery in search engines. While some may debate the merits of each, the right combination of both of their strengths is truly the key to maximizing this important opportunity. In today’s post, Skai’s™ Josh Dreller shares five insights about how to best use these two tactics in tandem. sem and seo Years ago, I attended an industry conference where the speaker asked the audience to name the most important single page on the web for any company. Some said the brand’s home page on the company website was most important. Others said the brand’s Facebook page was the most crucial. But when the speaker demonstrated how easily brands could be excluded from buyer consideration simply by failing to appear on page one of Google search results, it was pretty easy to see that customers will most likely never find a brand’s website or Facebook page if the brand fails to appear at the top of a Google search. And while most businesses understand the importance of, at minimum, rudimentary SEO measures and many have even developed a paid search strategy, far too few brands are combining SEM and SEO to get to the top of those all-important Google search results. sem and seo full funnel Read this complimentary white paper today Here are five reasons you should seriously consider combining your SEM and SEO strategies: Using SEM and SEO Together Benefit #1 – Visibility One of the most important benefits of combining your SEO and PPC efforts is your search rankings. Most marketers know that coming in at the top of the search engine results page (SERP) is incredibly important for keeping brands top-of-mind in consumer searches. But a quick search for just about any product or service will show that the top two or three results on SERPs are generally PPC ads. So it stands to reason that integrating your SEO and PPC strategies means that both your paid search and SEO efforts are working in conjunction with one another to boost your brand right up to the top of search results. Using SEM and SEO Together Benefit #2 – Value Integrating your paid search and SEO strategies also means getting the most for your money in terms of PPC. Not only will your brand see free traffic from SEO for your high ranking terms, combining your paid search and SEO can also work to supplement traffic for your lowest ranking pages. SEO rankings are incredibly changeable, one tweak to the algorithm sometimes means all your hard work to get to the top of search results is completely lost. But paid search is guaranteed–as long as you have the budget. When combined correctly, aligned PPC and SEO strategies mean brands get all the great free traffic that comes from SEO while also reaping the benefits of paid search for terms that might not be getting much action, which ultimately makes for a more effective use of all search budgets. Using SEM and SEO Together Benefit #3 – Control Combining your paid search and SEO strategies means the best of both worlds in terms of controlling exactly what messages searchers receive. With paid search, your brand can write ad copy to drive conversions. In SEO content, your brand can remain present in the navigational aspects of the buyer journey. With paid search, your businesses can switch out ads whenever you need a boost, like during sales or special promotions. Then SEO content can serve as an anchor for customers who are trying to find your brand online. sem and seo Using SEM and SEO Together Benefit #4 – Attack the full funnel During those critical first and middle stages of the buyer’s journey, when prospective customers are still researching, SEO is critical for helping searchers discover your brand. During the final stages of the buyer’s journey, when shoppers are pretty set on what they want, keeping your brand at the top of the search...
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    6 分
  • ✅SEO and SEM in Digital Marketing: Advantages of Each Acquisition Channel 💥【FREE!!!】

    ✅SEO and SEM in Digital Marketing: Advantages of Each Acquisition Channel 💥【FREE!!!】
    2021/11/18
    SEO and SEM in Digital Marketing: Advantages of Each Acquisition Channel Despite the difference between search engine optimization (SEO) and search engine marketing (SEM), many people are still confused in distinguishing one from the other. In reality, SEO and SEM are vastly different, even though they present similar goals. SEO focuses on organic traffic, while SEM is all about improving web visibility on search engines. Yes, their goals are very similar, but the methods of achieving them are different. Let’s take a look at some of the differences between search engine optimization and search engine marketing. The Difference Between SEO and SEM The purpose of integrating search engine optimization and search engine marketing into your marketing campaign is to achieve better web visibility and search engine rankings. However, SEO and SEM are different in terms of achieving your goals. Search engine optimization is an organic search strategy, while search engine marketing is a paid search strategy. ecwid-ecommerce-tools Organic search refers to unpaid search results that are calculated by strict search engine algorithms. You can improve your organic search engine rankings by enhancing various elements of your website, such as title tags, meta descriptions, keyword usage, and many more. On the other hand, paid search is a digital marketing strategy that focuses on advertising a website through sponsored listings and ad auctions. You can use tools like SEMRush and Google Ads to improve the efficiency of your SEM campaign. You’ll have to pay each time someone clicks on your ads. Both SEO and SEM are integral for your online marketing campaign. They both serve different purposes that will allow your business to expand digitally. But when it comes to the superior marketing strategy, which one is better: search engine optimization or search engine marketing? channable-inpage-2021 Neither SEO nor SEM is better than the other. If necessary, you should incorporate both of them with your marketing campaign to get the best results. However, some aspects of search engine optimization are better than search engine marketing and vice versa. Let’s look at some of the advantages of search engine optimization and search engine marketing. Advantages of Search Engine Optimization 1. It’s Cost-Effective Did you know that it is possible to do SEO for free? Yes, search engine optimization sometimes costs zero dollars, as long as you know how to optimize your website for search engines. However, when it comes to search engine optimization, investing a reasonable amount of money in your digital marketing campaign is still advisable, especially for beginners. It is worth the investment since your website can gain long-term online exposure and attract thousands of visitors. your-website-can-gain-long-term-online-exposure-through-seo Also, you can outsource your SEO services in Singapore to a marketing agency. Doing so will make search engine optimization less time-consuming and more cost-effective. Your digital agency will help you implement effective marketing strategies to drive more traffic to your website. Ecommerce Marketing Checklist for Successful Data-Driven Businesses Here’s a checklist to identify the most important features that your eCommerce marketing intelligence solution should include to ease your daily struggles with data, help increase sales and lower your customer acquisition. Find Out More 2. Gain Long-Term Online Exposure For building long-term online exposure for your business, nothing does it better than search engine optimization. You can create high-quality content for your website to improve your organic search rankings. Your website should be more searchable on Google and Bing once your digital marketing strategies come into play. 3. SEO Has a High Click-Through Rate Unlike SEM, SEO has a higher click-through rate (CTR). You can add more value to your website over time if you continue to follow effective...
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    7 分
  • ✅ What’s the Difference Between SEO and SEM? 💥 【FREE!!!】

    ✅ What’s the Difference Between SEO and SEM? 💥 【FREE!!!】
    2021/11/18
    What’s the Difference Between SEO and SEM? The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. Put another way: Google’s search results are divided into two main categories: the paid search results and the organic search results. Search Engine Results Page Paid And Organic The goal of SEO is to rank your website in the organic search results. SEO Is About Improving A Sites Organic Ranking You can also get your website in the paid area of the search results via pay per click (PPC). Get Your Website In The Paid Area Of The Search Results SEO is where you focus 100% on ranking in the organic results. SEM is when you tap into both SEO and PPC in order to get traffic from search engines. Focus On Both Paid And Organic Ranking So yeah, SEM is a broad term that includes SEO and PPC. Which means that SEO falls “under” the umbrella category of SEM. SEO Falls Under The SEM Category With that explanation out of the way, let’s get into some of the major differences between SEM and SEO. SEO vs SEM: Main Features SEO Overview SEO is the practice of continually optimizing a website in order to rank in the organic, non-paid search engine results pages (SERPs). Google uses 200+ ranking signals in their algorithm. That said, SEO can be divided into four main subcategories: on-page SEO, off-page SEO, technical SEO and User Interaction Signals. On-Page SEO: This is where you optimize your website around keywords that your target customer searches for in Google, Bing and other search engines. For example, one on-page SEO best practice is to include your main keyword in your title tag, meta description and webpage URL. seo-tools-serps Off-Page SEO: Off-page SEO is all about getting trust and authority signals from other websites. This mainly involves building high-quality backlinks to your site. But Google may also use other off-page signals to size up your site’s authority, like E-A-T and social media sharing. E-A-T Technical SEO: Here’s where you make sure that Google and other search engines can crawl and index all of the pages on your website. Technical SEO also includes things like making sure your pages load quickly. And that your site architecture is set up correctly. Interlinking Site Architecture Equals Easy Indexing User Interaction Signals: The way that users interact with your site helps Google figure out if your page is a good match for someone’s search. For example, if your page has a high bounce rate, that could be a sign that your page isn’t giving someone the answer to their query. And if Google considers your page a bad fit for that keyword, they can drop your rankings down a little bit. Or completely off of the first page altogether. Pogo Stick Effect SEM Overview Remember: SEM is a high-level term that includes SEO. So everything that I just outlined above for SEO also applies to SEM. But in addition to SEO, SEM also includes PPC. And PPC is a field that has its own set of features, best practices and more. Bidding: Whether you use Google Ads or Bing Ads, paid ads in search is all about bidding. With PPC, you bid on a specific keyword. And when someone searches for that keyword, your ad shows up. When You Bid On Keyword Your Ad Shows Up The rankings of the ads are usually proportional to how much someone is bidding. So if you’re the highest bidder, you’ll appear above all of the other ads. Highest Bidder Will Appear Above There Ads And when someone clicks on your ad, you pay whatever amount that you bid. The amount that you pay when someone clicks on your ad is known as cost per click (CPC). Quality Score: Quality Score is a super important Google Ads metric. It’s basically Google’s way of figuring out if your ad is a good match for whatever someone’s searching for. Google calculates...
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    14 分
  • ✅SEM: Tips, Benefits, & How It Relates to SEO 💥 【FREE!!!】

    ✅SEM: Tips, Benefits, & How It Relates to SEO 💥 【FREE!!!】
    2021/11/18
    SEM: Tips, Benefits, & How It Relates to SEO Search engine optimization (SEO) and search engine marketing (SEM) can be confusing concepts to grasp. The terms are often used interchangeably, making it difficult to understand the differences between the two. However, as marketers, it is essential to understand the difference, as they both mean separate things. In this post, we’ll define SEM, explain how it’s done, and outline how it’s different from SEO. → Download Now: SEO Starter Pack [Free Kit] What is SEM? Search engine marketing (SEM) is the process of using paid advertising to give your site higher rankings in search engine result pages (SERPs) and increased visibility. An SEM practice that you may already be familiar with is pay-per-click (PPC) advertising. For SEM to be effective, you need an SEO strategy. You can think of it like this: your SEO strategy will let you know which keywords you need to include in your SEM ads to ensure that you’re relating to queries your target audience is already interested in. What is the benefit of SEM? SEM is essential because it ensures that your target audience sees the content you create in their search query results. You’re not left competing for organic space, as your advertisements are shown at the top of the first SERP page. You can effectively reach your target audience, drive traffic, and boost conversions. Is paid search the same as SEM? At this point, you may be wondering, “If I can pay for my website to appear higher in search results, how is seM different from paid search?” While paid search is a significant pillar of SEM, specifically pay-per-click (PPC) ads, the two strategies are different. The key distinction is that SEM is a broad strategy that can include paid search and SEO tactics. If you set up a PPC ad but don’t take steps to optimize it, or the website it links to, that is a standard PPC ad. However, if you optimize your ad content with relevant keywords from your SEO strategy and spend money to display it in SERPs, you’re using SEM to create effective PPC ads. What components does SEM include? As mentioned above, SEM includes SEO best practices, as well as paid search tools like PPC. In addition, some SEM strategies include optimizing for local search results, so your business, products, or services are shown in search queries for people browsing for nearby solutions. What Is Search Engine Optimization (SEO)? SEO is the process of increasing your business’ visibility and rankings in organic search results. Higher rankings can result in more traffic, increased conversions, and high ROI. SEO best practices are constantly changing as Google makes changes to its algorithm, but, at its core, SEO is made up of a few standard techniques, which we’ll cover below. What components does SEO include? As stated above, SEO is comprised of multiple different activities: Incorporating selective keywords naturally into title tags, heading tags, meta descriptions, and alt text. Blog posts and page copy that is high-quality and includes business-relevant keywords. Carefully formatted page URLs Optimized page load speed All-in-all, SEO best practices are aligned with three core components: on-page, off-page, and technical SEO. What components does off-page SEO include? As the name suggests, off-page SEO includes anything that happens, well, off of your website. This can involve obtaining backlinks from high-quality and authoritative sites, social sharing, and social bookmarking. SEO vs. SEM The main difference between SEO and SEM is that the former uses organic strategies to appear in SERPs, while the latter uses paid tactics. Although they often work hand-in-hand, it’s important not to use the terms interchangeably, as they don’t mean the same thing. It may be helpful to have an example, which is displayed below. The image is a search query for a coffee maker. search engine result page for the query of coffee maker The first result, outlined in red, is an...
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    6 分
  • ✅SEM vs. SEO: What’s the Difference and Which is Right for My Brand? 💥 【FREE!!!】

    ✅SEM vs. SEO: What’s the Difference and Which is Right for My Brand? 💥 【FREE!!!】
    2021/11/18
    SEM vs. SEO: What’s the Difference and Which is Right for My Brand? Search optimization is an essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business. But search optimization can be a difficult strategy to manage if you don’t know how to compare SEM vs. SEO. The tactics may sound the same, but they are two very different approaches to search optimization. If you use the terms SEM and SEO interchangeably and don’t know the differences between the two, you won’t be able to communicate a clear and effective strategy for improving your visibility in search. This post will give you a clear understanding of the definition and value of each. It will help you answer the following questions: What is search marketing? What is SEM? What is SEO? What is the difference between SEM and SEO? Which is better for my brand? You’ll also discover SEO and SEM basics and strategies that will help you improve your visibility and performance in search. Take a look at our SEO vs. SEM infographic to help you visualize the differences between the two. What is Search Marketing? Before you can create a strategic search optimization strategy, you need to understand the terminology for this type of marketing. So let’s start at the top. Search marketing relates to any tactic that helps a brand get attention by appearing on search engine results pages (SERPs) . It includes efforts to get higher rankings and increase search visibility so you can drive more traffic to a website or specific webpages. There are two major categories within search marketing: SEM, which uses PAID strategies to appear in search SEO, which uses ORGANIC strategies to appear in search The main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy. Like most things in the search industry, the definitions related to search marketing have evolved. Some marketers may consider SEM to be an umbrella term that includes both paid and organic strategies. But to make your marketing plan clear, we recommend breaking the terms into these distinct categories. difference between SEM vs. SEO Because these terms can be interchangeable and mean different things to different marketers, always clarify the terminology before working with search partners. Discuss the definitions with your marketing partners to ensure that you are approaching the strategy with the same understanding. What is SEM? SEM, or search engine marketing, is often considered the part of search marketing that uses PAID tactics to gain visibility in SERPs. A paid SEM strategy includes both the activities involved with setting up and optimizing ads as well as setting a budget that pays for the placement of ads. This strategy is often referred to as paid search or pay-per-click (PPC) marketing. Google Ads (formerly Google Adwords) is the search provider most commonly used for this strategy. With this tactic, brands conduct keyword research and create campaigns that target the best keywords for their industry, products, or services. When users search for those keywords, they see the custom ads at the top or bottom of SERPs. The brand is charged each time a user clicks on the ad. For more SEM tips and basic strategies, check out our post on PPC lead generation. what is SEM What is SEO? SEO, or search engine optimization, is the part of search marketing that uses ORGANIC tactics to gain visibility in SERPs. With SEO, brands don’t pay for placement on SERPs. Instead, they use a variety of tactics that prompt search engines to show their content near the top of SERPs because the result is valuable and authoritative. SEO includes hundreds of tactics that can help a brand increase their search rankings. These white hat SEO techniques are often grouped into three categories. On-page SEO optimizes each individual page of a website to target a specific keyword and appeal to search engines. These strategies include: keyword...
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    19 分
  • ✅SEO vs SEM: How Do They Work Together 💥 【FREE!!!】

    ✅SEO vs SEM: How Do They Work Together 💥 【FREE!!!】
    2021/11/18
    SEO vs SEM: How Do They Work Together The Difference Between SEO and SEM SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. Sometimes the two terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as familiar with this world. So, what’s the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? How do the two relate and work together? Any digital marketing professional should have a solid grasp on these two terms and understand their importance in the marketing arena. Read on to discover the role that SEO and SEM play today in the field of digital marketing today. What is SEO and How Does it Work? SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in. NetMarketShare claims that as of 2017 Google grabbed more than 79% of search traffic globally, with the other main search engines lagging behind at 7% or less each. Thus, the main focus when we talk about search engines in the context of SEO is Google, but we still need to remember that others Bing, Baidu and Yahoo are still in the running (but barely) Internet Live Stats claims that there are over 66,000 searches per second on Google each day. (Note that this is figure was taken at the time of writing – if you click on the link you’ll likely find a different number, as data from this source is collected in real time.) That’s a lot of activity for any given business to compete with and is why SEO is such an important (but tricky) area of digital marketing to know. How SEO Works Search Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors. Some things that crawlers look for include: Quality Content: Having great quality content sends a message to search engines that your website and business is delivering a legitimate good or service. Part of the way they assess you is via link building and keywords. User Experience: Is your website designed for users to have a frictionless experience? Is it fast and easy to navigate? Can users meet their end goals (e.g.: making a purchase) with ease? Link Patterns: Are you backlinking to authority sites? Where are your inbound links coming from? Anyone can learn the basics of SEO and incorporate it into their digital sales, marketing and content strategy. And when you learn how to do it well, it’s bound to bring in more traffic. But learning the ins and outs takes some time and technical knowledge – for the most part, it’s a good idea to consider hiring an SEO expert if you’re looking to really make your website bring in conversions. You should also note that it takes a bit of time for Google to recognize and reward your site – if your site is brand new, it probably won’t get “noticed” by Google for quite a while. What is SEM and How Does it Work? Search Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one way why doing it well can require some extra knowledge and strategy. Here are some examples of SEM-based advertising activities: Targeted (paid) ad campaigns Writing copy using very selective keywords Ensuring that advertising activities fall within an allotted budget Applying key performance indicators like click-through-rates (CTR) and cost-per-click (CPC) towards future advertising activities There’s such a thing as poorly done SEM, but when it’s done well, it will get...
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    10 分
  • ✅ The Benefits of Search Engine Marketing – Why SEM is Important 💥【FREE!!!】

    ✅ The Benefits of Search Engine Marketing – Why SEM is Important 💥【FREE!!!】
    2021/11/18
    Search engine marketing is important for businesses of all sizes, but what exactly is it and how can you best utilize it for your marketing strategy? We’re going to discuss the benefits of search engine marketing, particularly regarding SEO (search engine optimization) and PPC (pay-per-click). Search engine marketing (or SEM) is a now popular concept in online marketing. In order to understand why SEM is important, it’s crucial to to understand the benefits it offers for businesses online. Let’s start by explaining what SEM is. Search Engine Marketing refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine results pages (SERPS) to a website. The goal of SEM is to promote a website’s visibility using paid search, contextual advertising, and organic search rankings. Basically, SEM is a broader concept that includes both SEO and PPC together – in a general sense it’s a marketing strategy that involves managing a brand or website’s total presence in search engines. Typically SEO only involves organic optimization strategies that are designed to improve a site’s performance based on Google or Bing’s ranking algorithms. If a site is set up properly and optimized correctly then it can naturally bring in traffic through search results. But SEM means taking advantage of all the marketing tools available in search engines – including the paid ad results at the top of the SERP. Check out our infographic guide on SEO vs. SEM marketing to learn more about what these terms mean. We’ll also go over why SEM is important in light of how it can help with drive revenue and sales through search engine optimization and paid search. Separately these two strategies can offer great results, but together they become a powerful source of sustainable success. The Benefits of Search Engine Marketing There are many benefits of using SEM for your business. For example, by increasing your online presence, you also enhance your brand awareness and visibility. This, in turn, leads to online leads and generates sales (which obviously allow you to make money by selling products and services). Similarly, you can provide informational content for your visitors, which they may not be able to find anywhere else. Business owners often wonder which is a better form of marketing to invest in: SEO or PPC. However, SEM isn’t really a matter of which technique is better, but rather which is more applicable to your circumstances and budget at the time. You’ll likely discover that both organic and paid marketing are worth investing in, as using them simultaneously will help your business thrive more than if you only relied on one technique and ignored your other options. Organic SEO is great for long-term growth, and PPC is ideal for business that want results fast. Many website and business owners choose to begin with SEO, since it is often more cost-effective than other marketing tactics. Statistically speaking, 41% of marketers worldwide say they get the highest ROI from SEO. By 2019, organic search engine results were generating 65% of website traffic. Plus, roughly 64% of marketers are now investing efforts into SEO, meaning that the majority of your competitors could be taking advantage of one of the most successful methods of business growth. With a little research and basic website skills, you can even do some aspects of SEO on your own, assuming you have the time to devote to it. Also, traffic that’s driven directly from organic search doesn’t cost anything, while traffic from PPC has a cost for each click. By working on quality SEO, you can create credibility and trust by branding your business as a reputable place for visitors to find the products and knowledge that you provide. As you prove to Google and other search engines that your site should rank for relevant keywords that accurately describe your products, you should naturally gain a higher rank in SERPs. Organic...
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    12 分
  • ✅SEM ADVANTAGES AND DISADVANTAGES💥 【FREE!!!】

    ✅SEM ADVANTAGES AND DISADVANTAGES💥 【FREE!!!】
    2021/11/18
    SEM Advantages and Disadvantages Digital marketing has many points, but without a doubt, SEO and SEM are the fundamental pillars of any online positioning strategy. In this article I will talk about SEM advantages and disadvantages, as well as the reasons why you include this strategy in your projects What is SEM? SEM comes from the acronym in English (Search Egine Marketing) and originally referred to any action, paid or not, made within the Internet search engines. That is, initially SEO and SEM were in the same pack. With the passage of time this changed, and currently SEM only refers to the payment actions within the search engines. To carry out these strategies, it will be necessary to use tools and platforms to enhance our visibility. These tools are offered by the search engines themselves, the most famous being Google Ads and Bing Ads. Now that you know what we’re talking about, it’s time to show you the advantages and disadvantages of SEM. SEM Advantages There are many SEM advantages . Next, I will list the ones that from my point of view are the most interesting: Visibility: when an investment is made in advertising, our website will be placed in the top of the ranking, in case the campaign is done well. If we leave on the first page we will be seen by more users than we do in others. In addition, ads are more striking than organic results, so we will see more. Increase of the traffic: it is simple, when having a greater visibility, more users will click to us, and our traffic will increase. In this way we will achieve a high volume of traffic in the short term. Segmentation: when conducting campaigns we can divide our audience as we are interested. Whether by age, sex, location, and even interest. In this way we will only aim at the public that we consider of quality. Monitoring: the tools offer us a large amount of data, and in this case we can get to know even what has been the keyword that has motivated that click. On the other hand, thanks to the analytical we can know perfectly the behavior of these users. Cost control: the great advantage over digital advertising. We will only pay when people click on our ad, which guarantees an optimization of the fixed budget. Customer acquisition: the summary of all the advantages of the SEM. The biggest advantage of the SEM is that we will increase the number of leads and customers of our website. SEM Disadvantages Everything in this life has lights and shadows, and the SEM was not going to be less. Here are the few SEM disadvantages: Short-term strategy: in this case, I mean that at the moment when the investment in advertising is reduced, the results will be affected. If you reduce the budget by half, chances are that both your visits and conversions will be reduced by the same percentage. Economic spending: we are only going to get results when we invest money in an optimal way than the competition. If you are in a very competitive sector and do not have a lot of money, you will probably only throw the money away. Success subject to investment: related to the first point. In this case you have to look at SEO. If we reduce the investment in SEO to 0 it will take a while to lose the positioning, and it is likely that we will maintain it if a great job has been done. In the case of the SEM, this is not the case, if you stop investing, you will stop achieving results. What tools can help me? When we talk about SEM, there are two main tools. The operation and the design are practically identical in both, but they have a different behavior. Google Ads: the king of internet campaigns. The reason is simple, more than 90% of searches in Spain are made in Google, so that your ad platform is the most demanded. The big advantage of the SEM in this case is the high volume of traffic and conversions that can be achieved. The high cost of the click being the great disadvantage of this tool. Bing Ads: the Microsoft ad platform. The design and functionalities are...
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    6 分