In the biting chill of January, rain slapping against my skin, I found myself in the thick of an advanced pistol and carbine course led by the legendary Larry Vickers. 

With every pull of the trigger, a surge of adrenaline fueled my excitement, making me part of a unique experience that felt more like an adventure than a shooting lesson. 

By the time the second day rolled around, I was ready to purchase another training from Larry. 

As the roar of gunfire quieted, replaced by the hushed whispers of the group, the anticipation hung thick in the air. 

I eagerly awaited Larry's pitch, ready and willing to dive further into the world he so skillfully introduced us to. 

The opportunity to enhance my skills under his guidance felt like a rare privilege, and I was more than prepared to invest in it.

The day wound down, our weapons now silent and safe, and Larry called us into a circle. 

His voice, heavy with the weight of imparting final thoughts, echoed through the range, casting an indelible impression on all of us. 

As I looked around the circle, at the 25 men and women I was sure 20% to 30% of them were going to purchase the upsell Larry made. 

But it never came.

Larry, it seemed, had no course to pitch, no upsell to offer. 

We were left only with our thirst for more, unquenched. It felt as though a golden chance had slipped through his fingers. 

Larry's reluctance to capitalize on this captive audience was, without a doubt, a massive missed opportunity.

As I walked away from that day, I couldn't help but imagine the untapped potential a one-time offer holds. 

For in that instant, a single pitch could have become extremely profitable to Larry.  

The strategy of a one time only offer is to make an offer that is so good your perfect student would feel stupid for saying no. 

A one time only offer is made up of 4 components. 

First you must be offering the next logical step in the process. 

If a student attended a first time shooting class, it wouldn’t make sense for the one time offer to be a close quarters combat course because that is not the next logical step in the process.

Second, a one time offer must have scarcity, which is the process of creating the fear of missing out. 

Third, your one time offer must have a deadline. Without it there's no reason to make a decision today. 

And finally it must be irresistible. Which means that it is such a good deal you would feel stupid for saying no. 

By The Way, 

I will be teaching you how to implement this strategy into your firearm training business soon during the Unstoppable Instructor Masterclass.

Click Here To Get FREE Access To The Unstoppable Instructor Masterclass Now >>> 

That’s All I Have For Today So Until Next Time - KEEP MOVING FORWARD 

Ryan G. Thomas