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004 - Customer Scraps, Traps and F in Flaps
- 2022/01/19
- 再生時間： 20 分
- ポッドキャスト
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サマリー
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あらすじ・解説
DESCRIPTION It’s an age-old phrase: The customer is always right. But is it true? And what can you do about it when they’re not? In this podcast we discuss the awkward subject of when the customer is wrong. We explore customer relationships and how to have a healthy rapport even if you’re meeting through a letterbox! What are we talking about… We’re on Dry January – how smug can you get?Don’t ignore the experts and the evidencePerceptions, expectations and valuesWhat's the worst thing that can go wrong with your customer and how to put it rightHow to avoid blaming gamesLetterbox love and terrible typosA spaceship in Uranus!Customer – you’re fired LINKS The Queens birthday: https://www.royal.uk/queens-birthday Shakespeare's birthday: https://www.shakespeare.org.uk/shakespeares-birthday/ The customer is always right – where did the slogan come from?: https://en.wikipedia.org/wiki/The_customer_is_always_right Vicky on LinkedIn: www.linkedin.com/in/victoriavaughan-brand-soul-coach Dave on LinkedIn: https://www.linkedin.com/in/davidhensonpresents/ July 22, 1962: Mariner 1 Done In by a Typo: https://www.wired.com/2009/07/dayintech-0722/ ABOUT THE HOSTS – VICKY VAUGHAN Vicky is a Chartered Marketer and Branding Consultant at The Brand Surgery, which is celebrating 20 years of brand health in 2022. Vicky is committed to revitalising and rejuvenating brand vitality across the UK though a combination of creative design, brand coaching and corporate social responsibility. She helps business owners keep their brands in tip top shape through accurate diagnosis and bespoke prescriptions and solutions. Vicky recently created a CPD accredited course (22 CPD hours) called ‘Marketing Psychology from the Inside Out’ which has already helped hundreds of students to superpower their personal and business brands. Connect with Vicky… LinkedIn: www.linkedin.com/in/victoriavaughan-brand-soul-coach Website: www.thebrandsurgery.co.uk To book a free 15-minute consultation either call Vicky on 07909 693172 or book a time online at: thebrandsurgery.as.me/ ABOUT THE HOSTS – DAVID HENSON David is known as The Slide Presentation Man. He helps business owners produce better presentations when using slides. This can be anything from selling copies of his book ‘Your Slides Suck!’ through training people in how to produce better visual presentations as well as his main gig which is designing and producing engaging, compelling and effective presentations. Connect with David… LinkedIn: www.linkedin.com/in/davidhensonpresents/ Website: www.theslidepresentationman.co.uk/ Or to book a free 15-minute consultation: calendly.com/tspm/15min DISCLAIMER The views, thoughts and opinions expressed in this podcast are those of the hosts and guests. Please conduct your own due diligence. External links may be provided to other websites. We are not responsible for the content of external sites. As Amazon Associates, we earn from qualifying purchases.