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サマリー
あらすじ・解説
- 2:23 - Slack and meetings - team engagement, idea sharing and Nik talks about his experience working at online start up using Slack in producer/newsroom workflow.
- 15:24 - Vaccines and pace of life - Working from home changed over during Covid-19. Kantar looked into this and we discuss how this will change media work in the future. https://www.kantar.com/north-america/inspiration/coronavirus/how-americans-have-adapted-their-homes-for-a-covid19-world
- 22:28 - Measuring the audience - with the number of platforms continuing to expand, we discuss definition of Households and what is the value of that measurement today. AdWeek published this recently and we refer to it in the podcast. https://www.adweek.com/sponsored/tv-has-an-identity-problem-that-marketers-can-no-longer-ignore/
- 35:22 - Marketing Funnels - full funnel strategy and how it can be managed, focused and used in marketing for TV stations and businesses. It's all about getting people's attention with products and services they desire. New tools.
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