• 008 – Your Target Audience is in 4 Places

  • 2022/09/30
  • 再生時間： 32 分
  • ポッドキャスト

008 – Your Target Audience is in 4 Places

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  • Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape.

    • P = Paid Media
    • E = Earned Media
    • S = Shared Media
    • O = Owned Media

    Learn more about Gini and the PESO model at https://spinsucks.com/the-peso-model/.
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あらすじ・解説

Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape.

  • P = Paid Media
  • E = Earned Media
  • S = Shared Media
  • O = Owned Media

Learn more about Gini and the PESO model at https://spinsucks.com/the-peso-model/.
続きを読む 一部表示

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