In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias dives deep into the crucial topic of seasonality in tourism, exploring how it can be both a challenge and an opportunity for businesses. Drawing from her own experiences in the hot air balloon industry, Despina shares valuable strategies on how small businesses can effectively manage seasonal fluctuations and thrive throughout the year.

Listeners will learn the importance of understanding and anticipating seasonal trends by analysing data and booking patterns, enabling them to make informed decisions about staffing, promotions, and marketing. Despina emphasises the power of diversifying offerings, encouraging operators to think creatively and extend their services to cater to different audiences during off-peak times.

The episode also highlights the significance of targeting shoulder season visitors, building loyalty programmes, and leveraging technology to streamline operations. Collaboration within the local business community is underscored as a key strategy to enhance visibility and value, while planning off-season events and promotions is presented as a fun and effective way to attract visitors year-round.

With inspiring examples and actionable insights, this episode is a must-listen for tourism professionals eager to adapt and innovate in the face of seasonal challenges. Tune in and ignite your passion for excellence in the tourism industry!

00:00 - Seasonality, one of the most important features of tourism demand
02:46 - Understanding and anticipating your seasonal trends is a powerful business strategy
05:27 - Building loyal and reward programmes can help you attract loyal customers
06:28 - Use technology to maximise high season and soften dips during low season
09:55 - This is the 71st episode of the Tourism Hub podcastConnect with

Article: 6 Seasonal Strategies For Small Businesses in 2025

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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

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