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あらすじ・解説
In the fall of 1982, an unseen terror gripped the Chicago area as a seemingly innocuous over-the-counter medication turned deadly. Unbeknownst to the victims, Extra-Strength Tylenol capsules had been laced with lethal doses of cyanide, leading to the tragic deaths of seven innocent people. This chilling episode, known as the Tylenol Murders, not only shocked the nation and reshaped the landscape of product safety forever but became a textbook example of crisis management and effective crisis communication. As a leader, it is your responsibility to be prepared for any situation that might occur with regard to your business. Are you prepared?Chapters:(00:00) – Introduction(01:02) – Importance of Clear and Transparent Communication(02:30) – Demonstrating Empathy and Leadership(03:37) – Developing a Crisis Communication Plan(04:32) – Using Various Communication Channels(05:18) – Training and Preparedness(06:10) – The Bottom L!neKey Points Discussed:Importance of clear and transparent communication during a crisis.Demonstrating empathy and leadership to build trust.Developing a comprehensive crisis communication plan.Using various communication channels to reach diverse audiences.Training and preparedness for effective crisis management.Resources and Links:Black Panther quote: IMDbJohn F. Kennedy quote: BrainyQuotePeter Drucker quote: GoodreadsQuotes:"In times of crisis, the wise build bridges while the foolish build barriers." – Black Panther Movie"In a crisis, be aware of the danger—but recognize the opportunity." – John F. Kennedy"The most important thing in communication is hearing what isn’t said." – Peter DruckerWEBINARhttps://davidtylerspeaks.com/webinarLET'S MEETBook a 15-minute phone call to discuss your needs here:https://tidycal.com/davidtyler/15-minute-phone-meetingBook a 15-minute Zoom call to discuss your needs here:https://tidycal.com/davidtyler/15-minute-zoom-meetingWhat Now: Subscribe to The Master Communicator Newsletter: https://www.davidtylerspeaks.com/newsletterFollow us online:Instagram: https://www.instagram.com/davidtylerspeaksYouTube: https://www.youtube.com/@davidtylerspeaksTwitter: https://x.com/DavidTylerSPEAKLinkedIn: https://www.linkedin.com/in/davidtyler/Don’t forget to subscribe to our podcast and leave a review. Share this episode with your network to help others learn effective crisis communication strategies.Contact Information: Email: david@davidtylerspeaks.comEmail: booking@davidtylerspeaks.com (Speaking Engagements)Website: https://www.davidtylerspeaks.comCredits and Acknowledgments: Special thanks to BouDa Sync Music for our theme and production music. https://www.boudasyncmusic.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.