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#105: Why should marketers take a multicultural approach to advertising? Ft. Bianca Galan, Product Marketing Senior Associate @ AdTheorent
- 2024/11/01
- 再生時間: 42 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this episode of the Purposeful Marketing podcast, hosts Aaron, Mary, and James engage in a deep conversation with, Product Marketing Senior Associate at AdTheorent, Bianca Galan. They explore the nuances of product marketing roles, the importance of cultural sensitivity in advertising, and the challenges marketers face when expanding into multicultural markets. Bianca shares her insights on the need for tailored marketing strategies that resonate with diverse audiences and emphasizes the importance of understanding cultural differences. The discussion also touches on the evolving landscape of product marketing and the necessity for marketers to adapt to changing consumer expectations.
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Connect with the hosts:
- Mary Keough
- Aaron Weekes
- James Boeckmann
Connect with the guest:
- Bianca Galan