In this episode of On The Go with Jacob and James, Jacob takes the reins solo as he dives into the wild world of viral marketing campaigns, focusing on the recent antics of Duolingo. With James unavailable this week, Jacob reflects on the quirky and sometimes bizarre strategies companies use to engage audiences, particularly the humorous and darkly comedic death of Duolingo's mascot, Duo. He discusses the clever ways Duolingo has embraced meme culture, including the fallout from a viral Instagram post involving Drake and the ensuing mock funeral for the beloved owl. Jacob also shares insights into the effectiveness of such campaigns and whether they truly resonate with users. Plus, he wraps up with a manga minute, reviewing "The Wolf Never Sleeps," a story of adventure and magic that leaves him pondering its potential. Join Jacob for a unique and entertaining episode filled with laughter, commentary, and a sprinkle of introspection!

Duolingo Marketing Madness: (00:00)

Manga Minute: The Wolf Never Sleeps: (15:31)

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