Steven Pope, founder of My Amazon Guy, shares essential tips for succeeding on Amazon. He emphasizes the importance of having a trademark for brand protection and access to valuable features like brand stores and sponsored ads. Pope also discusses strategies for increasing average order value, such as utilizing brand stories and A+ content to showcase product variety and cross-linking.

He advises sellers to avoid common mistakes like going out of stock and launching too many variations. Pope predicts that Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance. He also highlights the potential rise of Target as a competitor to Amazon.

• Having a trademark is essential for brand protection and access to valuable features on Amazon.
• Utilize brand stories and A+ content to increase average order value and showcase product variety.
• Avoid common mistakes like going out of stock and launching too many variations.
• Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance.
• Target may emerge as a strong competitor to Amazon in the future.

00:00 Introduction to Steven Pope and My Amazon Guy

02:02 The Importance of Trademark and Brand Protection on Amazon

05:03 Strategies for Increasing Average Order Value on Amazon

17:37 Common Mistakes to Avoid as an Amazon Seller

23:15 The Issue of Old Barcodes and Changes on Amazon

32:12 The Future of Selling on Amazon: Challenges and Opportunities

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