
141: The Interior Designer's Secret Weapon to Q4 Success
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In this energizing episode, you're challenged to shift your mindset about the summer season in your interior design business. Host Melissa Gault shares how this often-overlooked stretch can actually be your most strategic and profitable time of year. If you’ve ever slowed down in the summer thinking “it’s just the season,” you’ll walk away with a completely different outlook and a toolkit of actionable strategies to seize the opportunity and set up a stellar Q4.
Melissa dives into the specific steps you can take right now—from refreshing your portfolio to reconnecting with past clients and batching your content—to leverage the quieter summer months. You’ll learn how to turn this time into your secret weapon, setting the stage not only for a high-revenue fourth quarter but also a powerful start to the new year.
IN THIS EPISODE, YOU WILL HEAR:
- (02:28) Why successful designers treat summer as a business-building season—not a slowdown
- (03:12) How using fixed deadlines (like the holidays) can increase client urgency and your profits
- (07:56) The 5 smart summer strategies to prep for a powerful Q4
- (09:35) The simple client touchpoints that can reignite past relationships and drive fall projects
- (15:43) How batching content now creates freedom and flow later in the year
- (21:35) Why summer is ideal for refining systems and offloading tasks to reclaim your time
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.