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We're coming in with a SPICY episode of Webs of Truth. In case you're new here, Webs of Truth is a sub-podcast collaboration between myself and Lindsey Lockett from the Holistic Trauma Healing Podcast.

Today, we are unpacking the questionable marketing choices that many nervous system and somatic coaches are making. We'd love to advocate for nervous system tools to be woven into every part of how your community interacts with you, beginning at the level of marketing.

In our candid conversation, we tackle the commodification of healing in the age of social media, where somatic practices are marketed as quick fixes. We dissect the troubling trend of needing to fix 'functional freezes' and argue for the importance of acknowledging and integrating the full spectrum of human emotions in the healing journey.

Navigating the nuances of marketing somatic practices, we discuss how to stay ethical in a space that often blurs the lines. The integrity of healing work lies in respecting each person's unique journey rather than succumbing to the pressures of quick results. Join Lindsey and myself as we shine the light on a path toward a more genuine, ethical approach to marketing nervous system work, where transparency and trust lead the way to a deeper connection with ourselves and our communities.

Kat HoSoo Lee is an Emotional Alchemy Coach, Spiritual Business Mentor and host of The Emotional Alchemy Podcast.

She loves playing in the space where science and spirituality converge because this is where we get to experience emotional alchemy. In her work, she educates space-holders about somatic physiology and environmental biology so they can deepen their practices of listening and presence which ultimately helps them expand their capacity to hold space for others.

As a Spiritual Business Mentor, she guides soulful entrepreneurs to approach their business as a spiritual practice. The work bridges the emotional landscape with practical tools which allow them to cultivate businesses that are rooted in conscious values, relational marketing and purposeful service.

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This podcast is made possible with sound production by Andre Lagace.