He taught me to "throw spaghetti against the wall" to see what would stick.

His friendship and guidance STUCK.

A brilliant entrepreneur that is also KIND BEYOND WORDS.

When I needed work, he gave me work.

When I needed an answer, he provided it.

When I needed a friend, he was there.

Many of my hospitality friends already know him, Serge Asensio, and his company, TOPLINE GROUP, LLC.

We discuss the POWER OF TAKING ACTION and FACING FEARS. For years, Serge was afraid of stealing second base. He was scared to leave the safety and security of first base. Finally, one of his mentors called him out on this.

With the support of his wife who said, "we'll figure this out", he then found enough confidence to not go it alone and to start an incredible business that has lasted over 25 years. He is not greedy and stresses the importance of making $.05 from a customer over and over, rather than making $.10 once from a client.

More about Serge:

Serge Asensio is managing director of Topline Group, a Sales & Marketing company specializing in customer data analysis. Founded in 1998, Topline Group helps Fortune 500 companies maximize their sales efforts by ensuring that the right resources are applied against the right customers, at the right time.

Mr. Asensio and Topline Group have worked with Kraft, Nabisco, Gillette, Hershey Foods, and most of the major hotel companies in North America, helping them maximize their sales efforts.

Prior to founding Topline Group, Mr. Asensio was Vice President of Sales Deployment & Analysis for Marriott International. His responsibilities spanned all full-service brands and all geographies.

More about Topline Group https://toplinegroup.com

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