Breaking down the price barrier: Are your martial arts tuition fees simply too cheap? Are you undervaluing your classes? There’s poison in the pricing, and it might not be what you think.

IN THIS EPISODE:

• The stigma surrounding martial arts schools that charge premium prices
• The Myth of the "McDojo" label often given to successful martial arts schools
• Overcoming the mindset blocks around martial arts tuition fees
• How to charge your worth and price your martial arts classes to represent it’s true value
• And more

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TRANSCRIPTION

Hey, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast. But today I want to talk about the poison in pricing for martial arts classes, for martial arts tuition.

Are martial arts classes just way too cheap? Are martial arts school owners charging way too much for their classes and tuition? Are they just ripping people off? Are people getting the value for what they are paying? Or are they the dreaded controversial McDojo if they charge too much?

All right! Lots to unpack here. I will dive deep into this, probably ruffling a few feathers in my take on this, but it needs to be said and unpacked. So, let's do this.

For show notes, for the transcript of this episode, and all links mentioned, go to martialartsmedia.com/151. Let's jump in.

If you've listened to my podcast for a while, okay if you haven't, but we talk a lot about marketing, lead generation, and getting and attracting new students for martial arts schools. That is the primary conversation because I guess in a way, I'm a little bit known for it.

People always come to me for that. But here's what's interesting: the first conversation that I had when we onboard martial arts schools into our Partners program was not about any marketing. We're always talking about offers and we're always talking about pricing.

It's probably the conversation that's valued the least, but it makes the biggest impact because when we fix this in a strategic way that's without selling your soul and all these limited negative beliefs that come up, providing good value and charging a premium, good premium rate for what your classes are worth.

It makes a huge impact because martial arts school owners come up with the idea that they need all these hundreds of students to hit their income goal to have a decent life and be able to provide their martial arts services without having to have a job, a side job to keep the dream alive, etc.

You know, for martial arts school owners that want to do this full-time. They have this idea of all these students they need and all of a sudden, we half that by just tweaking the numbers, changing the terms, changing how we go about all this.

Now I want to address a few things that come up with us. First up, I probably want to say that there is no wrong and no judgment in any martial arts school owner who provides a great service, and loves what they do. They serve the art of what they do and they...