• #16 PM & Product Marketing: Creating Strategic Value Together

  • 2024/02/15
  • 再生時間： 25 分
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#16 PM & Product Marketing: Creating Strategic Value Together

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  • In this episode, I talk to Megan Thomas, Founder of Rize Brand and Fractional CMO, about how product management and product marketing can collaborate more effectively. We talk about the differences between these two disciplines, how they can better plan their engagement, and specifics like who owns product launches and the role of generative AI in marketing.
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In this episode, I talk to Megan Thomas, Founder of Rize Brand and Fractional CMO, about how product management and product marketing can collaborate more effectively. We talk about the differences between these two disciplines, how they can better plan their engagement, and specifics like who owns product launches and the role of generative AI in marketing.
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