• #16 Will AI (finally) make comms more data-driven?

  • 2024/01/10
  • 再生時間： 52 分
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#16 Will AI (finally) make comms more data-driven?

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  • Corporate communications are notably behind marketing or sales when it comes to being data driven. Can AI finally give us the leap we need? In this episode, our host Arne has a chat with Thomas Mickeleit. From IBM to Volkswagen to Microsoft, Thomas has been driving tech transformations in the comms industry for three decades. Today, he leads his own CommTech working group in Germany, gathering around 450 network members. We discuss the hottest topic in the CommTech world right now. That is, how AI can help us better understand our stakeholder journeys and craft on-point, inspiring narratives. This episode is presented by Arne Kötting, and was produced by Nina Cerasuolo and Ana Luiza Loio Becil. FutureReady music theme "Botanics" by Elizabells, and sound editing by Carsten Steffens. — Möchten Sie mehr über Thomas' Arbeit erfahren? Dann lesen Sie sein brandneues Buch 'Erfolgsfaktor CommTech: Die digitale Transformation der Unternehmenskommunikation' hier: https://www.amazon.de/-/en/Thomas-Mickeleit-ebook/dp/B0C7MHCX2W
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あらすじ・解説

Corporate communications are notably behind marketing or sales when it comes to being data driven. Can AI finally give us the leap we need? In this episode, our host Arne has a chat with Thomas Mickeleit. From IBM to Volkswagen to Microsoft, Thomas has been driving tech transformations in the comms industry for three decades. Today, he leads his own CommTech working group in Germany, gathering around 450 network members. We discuss the hottest topic in the CommTech world right now. That is, how AI can help us better understand our stakeholder journeys and craft on-point, inspiring narratives. This episode is presented by Arne Kötting, and was produced by Nina Cerasuolo and Ana Luiza Loio Becil. FutureReady music theme "Botanics" by Elizabells, and sound editing by Carsten Steffens. — Möchten Sie mehr über Thomas' Arbeit erfahren? Dann lesen Sie sein brandneues Buch 'Erfolgsfaktor CommTech: Die digitale Transformation der Unternehmenskommunikation' hier: https://www.amazon.de/-/en/Thomas-Mickeleit-ebook/dp/B0C7MHCX2W
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