• 17: Yellow, Watery, and Flavorless - Part 5: Miller Time

  • 2023/11/03
  • 再生時間： 45 分
  • ポッドキャスト

17: Yellow, Watery, and Flavorless - Part 5: Miller Time

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  • In the early 1970s, Miller was a second tier and mostly regional brewery. That begins to change when they're acquired by Phillip Morris and by the end of the decade they were number 2 and nipping at Budweiser's heels. Miller's rise is largely due to advertising and the greatest marketing innovation in all of beer history: Miller Lite. Welcome to The Beer Wars.  
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In the early 1970s, Miller was a second tier and mostly regional brewery. That begins to change when they're acquired by Phillip Morris and by the end of the decade they were number 2 and nipping at Budweiser's heels. Miller's rise is largely due to advertising and the greatest marketing innovation in all of beer history: Miller Lite. Welcome to The Beer Wars.  
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