What do you do in your biz when social media shuts down?

Surely a lot of us were affected during that October 4th outage, especially business owners who heavily rely on social media. In order for them to shift and pivot quickly, they should have the capability to execute a plan B. And that is vital in a critical scenario when there’s a need to reach and deliver something to their audience.

In this episode, Doctor TK takes us behind the scenes on how she had successfully managed to conduct her workshop despite the worldwide outage (that’s happening in the middle of her launch!) on the platform where she's supposed to make the live workshop happen.

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• Increase the ways of reaching your audience through email marketing

• 2 hours before the DTA workshop (01:06)
• The importance of building an email list (05:49)
• Why you should nurture your audience (09:02)
• Conclusion: How Doctor TK was able to successfully conduct the workshop despite the outage (10:00)

• "Something like this happened 2 years ago. And at that time, I really as a biz owner understood the importance of building a list— also known as email marketing— because you never want to put all of your eggs in one basket and heavily rely on communicating with your community on a platform that you don't own in the first place." (05:50)
• "Consistency is the name of the game. After you get opt-ins on your email list, it's vitally important that if you do have an email list already, that you nurture your audience." (09:03)
• "Even though I have a team, when things need to get done as a biz owner, as a CEO, you're not excused from problem-solving in your business." (12:42)

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