YouTube isn’t just a place to upload videos—it’s a powerful platform for building trust, driving sales, and creating a sustainable business. In this episode, Kristin sits down with YouTube expert Kati to unpack what actually works on YouTube, from cracking the algorithm to turning viewers into buyers

Kati didn’t stumble into success—she found a strategy that worked. She shares the key shifts that took her channel to the next level and why YouTube rewards creators who show up with focus, clarity, and a plan.

Here’s what you need to know about winning on YouTube:

• Focus is everything. The YouTube algorithm is extremely specific, and success comes from speaking to one audience and owning a search term.
• YouTube rewards those who do well. The platform understands what people are looking for and pushes content that meets those needs.
• Monetization isn’t just about views. AdSense pays for views, but real success comes from using a free lead magnet to drive sales.
• Shorts vs. Long-Form Content. Shorts are entertaining but don’t generate income—long-form content is where growth and revenue happen.
• Your title and thumbnail matter. A catchy title and an emotional, engaging thumbnail (with minimal words) increase clicks and watch time.
• Consistency is key. You won’t succeed by accident—YouTube is a long game that requires showing up with authenticity and a clear strategy.

“YouTube is a way of life.”

Katie’s biggest piece of advice? Know your avatar, tell a story, and don’t overthink—just start showing up. If you’ve been considering YouTube as a way to grow your brand, this episode is packed with insight to help you get started the right way.

Learn more about Kati: https://www.youtube.com/@KatiSpaniak

Stay Connected:

• https://www.facebook.com/kfchadwick/
• https://www.instagram.com/kristinfieldschadwick/
• https://www.youtube.com/channel/UCb_J0K0X83tSSYLZF7C56lg
• https://www.linkedin.com/in/kristin-chadwick-44258416b/