West, drawing from his paramedic days in Surrey, highlighted the richness of multicultural environments. He stressed the importance of not just tolerating but experiencing and assimilating diverse cultures, citing the profound impact it can have on personal growth.

Discussing the tech hub Bangalore, West and Kausambi delved into India's myriad subcultures and the influx of global talent. The conversation touched on the dynamic cultural tapestry within India, emphasizing the need for brands to immerse themselves in understanding and respecting these nuances.

Moving on to West's entrepreneurial journey, he shared his accidental foray into e-commerce in 2014-2015. His perspective on running a marketing agency stemmed from a genuine passion for helping others, showcasing the significance of purpose-driven entrepreneurship.

As the podcast shifted towards Q4 strategies, West outlined key considerations for brands. Notably, he stressed the need for effective testing, analyzing the psychology behind customer clicks. His advice: focus on nailing offers and creatives to stand out during the crucial holiday season.

On AI, West shed light on its application in refining ad scripts. He explained how AI aids in iterating ideas and generating hooks, allowing brands to refine their messaging and better understand customer behavior.