Katie Heruth is the owner of Minnesota Parent Publications, a digital-first magazine that she purchased as an existing business in 2021. After spending most of her career in early education, Katie’s direction took a 180-degree turn during the pandemic when things slowed down for her family, when she also realized she wanted to pursue a new passion. In this episode, Katie shares how she made the shift from employee to entrepreneur, how she decided to buy an existing business and what the process looked like. She also shares how the business has evolved since she purchased it, how she is balancing business growth with life, and how to take your time building a business to make it what you want it to be.

Discussed in this episode:

1. How Katie decided to buy an existing business and what the process looked like
2. Tactical advice for understanding what your target market wants to see from you and how to implement it
3. Why analytics are important and how to use them
4. How client surveys can help you target what’s important in your business (and which survey systems to use)
5. How the business has grown differently than she expected - and that’s ok!
6. How the experience plays into your relationship with customers, and how to do this well
7. The balance between running a business and putting family first

Resources: 

More from Katie:

Building a business takes time even if it was already established! Listen to your customers. You may go into something thinking this is how it's going to go. You need to be flexible and recognize what is working well and what your customers are gravitating towards and pivot towards those important customers!

You can find all our content here: https://www.minnesotaparent.com/

Facebook: https://www.facebook.com/MNParentMag

Instagram: https://www.instagram.com/minnesotaparent/

My LinkedIn page: https://www.linkedin.com/in/katieheruth/

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