• 21: Competition, Regulation and Consumer Protection

  • 2021/07/22
  • 再生時間： 36 分
  • ポッドキャスト

21: Competition, Regulation and Consumer Protection

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • We often think that marketers simply have to sell stuff to consumers, but marketing also requires an awareness of the context in which the business operates.

    The Australian Competition and Consumer Commission promotes competition and fair trade in markets to benefit consumers, businesses, and the community and also regulates national infrastructure services. Their primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading, and consumer protection laws - in particular the Competition and Consumer Act 2010.

    In this episode of The Marketing Lab, we take a deep dive into how the ACCC works, how they make decisions, and their role in the marketing and consumer landscape in Australia, with the General Manager of their Economic Group, Baethan Mullen.
    ---
    The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.
    続きを読む 一部表示

あらすじ・解説

We often think that marketers simply have to sell stuff to consumers, but marketing also requires an awareness of the context in which the business operates.

The Australian Competition and Consumer Commission promotes competition and fair trade in markets to benefit consumers, businesses, and the community and also regulates national infrastructure services. Their primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading, and consumer protection laws - in particular the Competition and Consumer Act 2010.

In this episode of The Marketing Lab, we take a deep dive into how the ACCC works, how they make decisions, and their role in the marketing and consumer landscape in Australia, with the General Manager of their Economic Group, Baethan Mullen.
---
The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.
続きを読む 一部表示

21: Competition, Regulation and Consumer Protectionに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。