Hey there, welcome back to Sales Reps On Fire, the go-to podcast for B2B SDRs, AEs, and CROs looking for tips that make you say, “I’ve got to share this with my entire team!” I’m your host, Ian Agard, and today’s episode is a special milestone—episode 21! Did you know only 1% of podcasts make it this far? Thanks to persistence (and a lot of lessons from past attempts), I’m thrilled we’re here. Today, we’re diving into one of the biggest challenges in B2B sales: how to reach and book meetings with C-level decision-makers. I’m going to break down my tried-and-true email strategies that can help you connect directly with CEOs, CFOs, CROs, and more. From providing immediate value to getting that first positive response, these techniques focus on what matters most to them, both professionally and personally. If you’re ready to elevate your outreach game, tune in—you’ll walk away with actionable steps to start booking high-level meetings in 30 days or less! Watch the video version on YouTube (Click Here) NEXT STEPS: Whenever you’re ready, there are 4 ways I can help you: 1 - Hit 'follow' so you never miss another weekly episode. 2 - Schedule a FREE (30 min.) sales coaching workshop for your sales team: https://ian-agard.com 3 - Hire with me to boost your sales team's MRR by up to 30% within 8 weeks: https://ian-agard.com/#workwithme 4 - Get a copy of my new book: https://ian-agard.com/#book CONTACT IAN: LinkedIn: https://www.linkedin.com/in/ian-agard/ Website: https://ian-agard.com/ OUTLINE: 00:00 Intro

00:35 The Significance of Episode 21

01:27 How to Book Meetings with C-Level Executives

03:02 Email Strategies for Connecting with the C-suite

04:59 Adding Value and Personal Touch in Emails

10:33 Actionable Steps to Secure Meetings

12:50 Conclusion