• #21 - Professor Kim Holst: How can golf tell persuasive stories?

  • 2024/04/19
  • 再生時間: 55 分
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#21 - Professor Kim Holst: How can golf tell persuasive stories?

  • サマリー

  • Storytelling. It’s a buzz word. But what does it really mean, and why is it a superpower?


    Effective storytelling can help golf brands connect with consumers. How, you may ask? We asked an expert.


    ASU Professor Kim Holst makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim is fascinated by effective storytelling.


    We asked her: If golf wants to expand its reach, how should we tell stories differently?


    This is one of the most fascinating discussions we’ve ever had on the podcast.


    Have a listen to find out why storytelling is critical to your business success.


    Enjoy.


    Key discussion areas to listen out for:

    • 5:05 mins. Why Kim loves writing and words.
    • 6:52 mins. Why Kim believes words are powerful.
    • 14:25 mins. Why words matter in the golf industry, and why we should care about language.
    • 26:24 mins. As a consumer herself, how does Kim feel about brands when she sees sloppy writing?
    • 27:55 mins. What does storytelling mean to Kim; if Kim worked for a golf brand, how would she use storytelling to connect with consumers?
    • 31:57 mins. How do you use stories to change people’s perceptions of your brand? How do your own biases influence the story you are telling?
    • 37:10 mins. What brands do storytelling well?
    • 41:38 mins. How can golf media be better storytellers?
    • 42:52 mins. If golf wants to expand its reach, how should we tell stories differently?



    Hosted on Acast. See acast.com/privacy for more information.

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あらすじ・解説

Storytelling. It’s a buzz word. But what does it really mean, and why is it a superpower?


Effective storytelling can help golf brands connect with consumers. How, you may ask? We asked an expert.


ASU Professor Kim Holst makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim is fascinated by effective storytelling.


We asked her: If golf wants to expand its reach, how should we tell stories differently?


This is one of the most fascinating discussions we’ve ever had on the podcast.


Have a listen to find out why storytelling is critical to your business success.


Enjoy.


Key discussion areas to listen out for:

  • 5:05 mins. Why Kim loves writing and words.
  • 6:52 mins. Why Kim believes words are powerful.
  • 14:25 mins. Why words matter in the golf industry, and why we should care about language.
  • 26:24 mins. As a consumer herself, how does Kim feel about brands when she sees sloppy writing?
  • 27:55 mins. What does storytelling mean to Kim; if Kim worked for a golf brand, how would she use storytelling to connect with consumers?
  • 31:57 mins. How do you use stories to change people’s perceptions of your brand? How do your own biases influence the story you are telling?
  • 37:10 mins. What brands do storytelling well?
  • 41:38 mins. How can golf media be better storytellers?
  • 42:52 mins. If golf wants to expand its reach, how should we tell stories differently?



Hosted on Acast. See acast.com/privacy for more information.

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