How many $2000 courses have you purchased as an entrepreneur? The more entrepreneurs that I talk to, the more I hear that they have purchased 2, 3, 4, and even 5 different $2000 (or more) courses. So many have shared that they’ve invested over $40,000 in their business before selling anything.

Your first thought might be wow! That is a LOT of money. Followed closely by did they finish all of those courses, implement everything, and get a good ROI?

These are fair questions and one of the reasons that I’ve stopped buying $2000 courses over the last 2 years and one of the biggest reasons that I’ve been implementing more cost effective services and options in my own business and I’m going to share with you my reasoning so that you can decide if the hype of continually raising your prices is worth it for your business.

You might decide that there is absolutely no reason to ever charge less than $2000 for your digital course and that is completely fine, but you might also discover that there is a place for inexpensive services, workshops, and even courses in your business.

I’m going to challenge you to think about what would happen if you priced your services, courses, workshops, and memberships at something that was doable for most people.

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