You want your students to be successful, but so often they drop off the face of the earth after they’ve entered their credit card number or maybe they make it through Module 1 and then suddenly it is crickets.

Why does this happen with alarming frequency?

A lot of reasons, but one big one is that your students aren’t ready for your digital course, become overwhelmed, lost, and frozen.

This is NOT what we want for our students. We want them to be successful, first and foremost, because we have entered the digital course realm to make a difference. If our students don’t finish our course, then we aren’t having the impact that we hoped to have. Secondly, we want to be able to feature our students, celebrate their wins, and learn from their struggles in the course so that we can make it better.

Neither of these things happen if our students don’t make it through the course. And this brings me to the question of whether you should consider prerequisites for your course and how that works when anyone can get to your sales page and enter their credit card number.

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