Are you tired of scrolling through your feed and seeing flashy claims like "I made $1 million without a website, sales page, or sales call"? In this episode, we pull back the curtain on these too good to be true marketing tactics and reveal what's actually happening behind those shiny headlines.

We dive deep into the reality of building a sustainable service business and why these shortcuts often set coaches and consultants up for disappointment. After years of helping service professionals build authentic authority, we break down why these marketing claims don't hold water, what's likely happening behind the scenes, and how focusing on genuine authority building yields better results.

Whether you're just starting your business or looking to scale sustainably, this episode will help you separate marketing hype from business reality.

Key takeaways:

• Why the "no website, no sales page, no calls" claim doesn't add up

• The context that's often missing from viral marketing claims

• How these claims create false expectations for service professionals

• What actually drives sustainable growth for coaches and consultants

• The power of building genuine authority, especially on LinkedIn

If you're ready to build your business on strong foundations rather than flashy shortcuts, this episode is your reality check and roadmap forward.

Ready to build authentic authority instead of chasing marketing hype? Join the waitlist for Expert Content Society The Expert Content Society Waitlist

Skip the hype driven marketing tactics and start building genuine authority on LinkedIn with content that captivates your audience, establishes your expertise, and attracts pre-sold clients. Download our: 3 High-Impact LinkedIn Post Templates to Boost Engagement and Attract Clients