In this episode of 'No Fixed Agenda', hosts dive deep into an engaging conversation with Kody Riley, a trail runner and entrepreneur. Kody shares his diverse career path from being a receptionist to running his own business, Death March Running Company. The discussion highlights Kody's repeated willingness to accept challenges and learn new skills — embodying the 'Yes Man' attitude. They explore his experiences in ultra running, the birth of Death March Running Company, and the strong community and values that underpin the ultra running culture. Kody's story serves as an inspiration for aspiring entrepreneurs, emphasizing the importance of resilience, relationships, and embracing failure.

00:00 Introduction to No Fixed Agenda Podcast

00:23 Debate Over Movie Quotes

01:15 Guest Introduction: Cody Reilly

02:43 Cody's Journey: From Pearl Izumi to Death March Running

03:10 Entrepreneurial Insights and Failures

04:46 Cody's Career Path and Personal Stories

11:37 Unexpected Career Turns: From Receptionist to Crime Scene Investigator

20:39 Bad Memories and Cheeseburgers

21:06 The Challenge of Marathons vs. Ultras

23:43 Aid Stations and International Races

24:27 Introducing Death March Running Company

25:33 The Genesis of Death March

31:23 Building the Brand and Community

40:29 Challenges and Lessons Learned

43:27 Final Thoughts and Reflections