Launching is one of the most powerful things you can do in your business.

Whether you’re launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it’ and getting by versus hitting your goal number of sales and creating real momentum for your business.

And, while there are many aspects to launching, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, walk you through a step-by-step roadmap for the planning part of a successful launch.

What are the ground rules and “must do’s” BEFORE you launch?

Listen to this episode to hear more about:

-> The hidden power behind a well-executed launch and how it can make or break your business success.

-> Why planning your launch is more than just picking a date—it’s about creating a momentum-building strategy.

-> How an unplanned launch could lead to overwhelm, wasted effort, and missed opportunities.

-> The secret to turning a launch into a buzzworthy, revenue-driving event your audience can’t resist.

-> Discover the 5 phases of a successful launch that can transform your results—hint: it’s not just about the “open cart”!

-> Why a clear launch goal is the foundation for everything, from your offer to your marketing tactics.

-> How to craft an irresistible launch offer that aligns perfectly with your goals and audience.

-> The surprising role of audience warm-up in creating a successful launch.

-> How to leverage your email list, no matter the size, to maximize your launch revenue.

-> Is it better to offer a high-ticket or low-ticket offer when launching?

-> How long should your open cart period REALLY be? Learn the ideal timing to keep excitement and urgency high.

-> Why planning your post-launch activities is just as important as the launch itself.

-> What successful launches have in common—a tried-and-tested strategy used by top business leaders.

-> The often-overlooked pre-launch strategy that makes a massive difference in driving conversions.

-> Why urgency and scarcity are your best friends when it comes to making sales during a launch.

-> How to map out your launch dates to create a seamless flow between phases and avoid last-minute chaos.

-> The insider’s guide to building an effective launch team—even if you’re a solopreneur.

-> Budgeting for your launch: What costs to plan for, and why it’s more than just ads.

-> The one debrief question that could reveal the goldmine in your launch—are you asking it?

-> Why the best launches never go to plan—but how a solid roadmap can save you from disaster.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Episode 23 - How to Craft an Offer That Sells

-> Episode 31 - How to use surveys to discover exactly what your customers want, and how to give it to them - with Ryan Levesque

-> Episode 176 - How To Successfully Launch Anything - with Jeff Walker

-> Episode 195 - Stacking Momentum with Your Annual Marketing Plan

-> Episode 199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost!

-> Episode 242 How to Find Your Core Message & Purpose - with Erin Weed

-> Episode 246 - 5 Numbers to Track For Sales Funnel Success

-> Patricia Viscount Consulting