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260. What Seth Godin Thinks You Should Know About Storytelling + My Origin Story
- 2024/11/19
- 再生時間： 33 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this episode, Seth Godin and I discuss the power of storytelling. I also share something I haven't shared publicly before — the reason I started Productive Insights after a tragic event in 2008.This is my story. Feel free to skip around using the timestamps below.Timestamps0:00 Intro2:23 Story is not "once upon a time ..."2:55 Strategy if often based on our story3:16 Your story influences your choices4:02 My story: Why I launched Productive Insights4:44 Unhappy in a corporate role with a CPA & MBA5:12 Our first son died in our arms5:28 The irony: my wife’s a high risk obstetrician5:51 The decision to quit an unfulfilling career6:03 Our time on this earth is very limited7:15 Fortunately our story ended well7:44 Turns out I’m married to a hero (heroine)8:21 Why I hadn’t shared this story publicly (since 2008)9:03 Why being a (revenue) millionaire is meaningless 10:35 The problem with metrics 10:44 Some of the happiest people make $10 a day 11:00 Money is a story we tell ourselves11:09 My story took a funny turn11:09 The million dollar lie12:26 Shortcuts aren’t13:06 Why the smallest viable audience matters14:59 A simple strategy to earn money15:26 Find an audience who’ll pay you to solve a problem16:47 The alternative to hustling17:09 Create the right conditions so the customer wants to buy19:16 Harness the power of compounding20:41 Imposter syndrome 21:01 We’re all imposters21:34 How to sell by creating tension21:45 How Seth used his book to create tension and sell21:45 Seth explains exactly how tension works (in selling)23:25 Seth’s advice on how to build a membership community23:33 The Productive Insights Membership program (currently taking applications)24:24 The story of Joe Mancuso 25:55 How Joe Mancuso created sales tension with Seth Godin27:20 Goal setting 28:20 Seth’s view on goal setting for business owners29:42 Why corporate goal setting is often myopic and encourages bad behaviour 30:26 Pick your customers, pick your future30:52 If you’re not firing customers, you’re not serious about them31:36 “You make me better every time I see you” Seth GodinLearn more about the Productive Insights Membership program herehttps://www.ProductiveInsights.com/me...