2Bobs—with David C. Baker and Blair Enns

著者： David C. Baker and Blair Enns
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  • Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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  • Are Email Newsletter Even Viable Anymore?

    Are Email Newsletter Even Viable Anymore?
    2024/08/28

    Every few years we’re told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong.

    Links

    David’s article on Punctuation.com (subscribe to his newsletter at the bottom of the page)

    “Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It” by Rand Fishkin
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    30 分
  • How to Make Horizontal Positioning Work

    How to Make Horizontal Positioning Work
    2024/08/14

    David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals.

    Links

    “Strengthening a Weak Horizontal Positioning” by David C. Baker on punctuation.com
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    23 分
  • Are You Fishing in the Right Pond?

    Are You Fishing in the Right Pond?
    2024/07/31

    Given these uncertain economic times we are in right now, Blair is asking if some creative firms might need to rethink the market they serve, looking at whether their positioning might be too broad, too narrow, or just wrong.

    LINKS

    "The Target Is Not the Market" by Blair Enns on winwithoutpitching.com
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    32 分

あらすじ・解説

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
マネジメント リーダーシップ 経済学
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