In this conversation, Lori Kennedy discusses the journey of transforming a coaching practice into a successful online business. She emphasizes the importance of identifying a niche, creating a signature program, and working smarter rather than harder.

Through personal anecdotes and practical advice, Lori guides listeners on attracting their ideal clients and achieving financial success while maintaining a fulfilling personal life.

Lori Kennedy discusses the importance of creating transformative online programs that allow practitioners to work smarter, not harder. She introduces the Ongoing Enrollment Method, a five-step process designed to attract clients without the need for a massive social media presence. The conversation emphasizes building relationships with subscribers, strategic launching of programs, and overcoming fears and imposter syndrome.

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Chapters

00:00 Introduction and Mindset Shifts
02:43 Creating Your Online Program
08:22 The Importance of Niche and Specialization
15:32 Shift One: Stop Trying to Help Everyone
26:31 Understanding Your Ideal Client's Pain Points
39:15 Identifying Pain Points for Specialization
43:43 Narrowing Down Your Niche
47:31 Transitioning from Time for Money to Freedom
51:15 Creating Your Signature Program
59:31 The Importance of a Signature Program
01:02:53 Implementing the Ongoing Enrollment Method
01:06:37 Leveraging Leads for Client Acquisition
01:13:43 Building Relationships with New Subscribers
01:17:23 Launching Your Signature Program
01:19:43 The Ongoing Enrollment Framework
01:22:54 The Five Simple Steps to Client Enrollment
01:24:54 Overcoming Fears and Imposter Syndrome
01:33:54 The 10% Expert Rule
01:36:48 Taking Action and Receiving Support
01:49:30 The Importance of Clarity and Planning
01:53:40 Success Stories and Client Transformations