An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner.

In This Episode You'll Learn:

• How to build an Ideal Client Avatar (ICA)
• What is an Inclusive ICA and how does it differ from what you were taught?

Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!

Just Marketing® is available in audio, video, or text - however you prefer to consume content!

• Watch the videos at MegBrunson.com/YouTube
• Read the blog at MegBrunson.com/JustMarketing
• Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!

Follow Meg on:

• Instagram: https://megbrunson.com/instagram
• Facebook: https://megbrunson.com/facebook

About Meg:

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

• Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
• Email questions/comments to: meg@MegBrunson.com