Today’s conversation is with Alex Hobern – content creator, sports presenter, & founder of Flint Social.

Alex has worn many hats over the years, from reality TV to social-first content creation and now carving a space for himself in the world of sports media. But beneath it all is a personal story of identity, reinvention, and fatherhood.

We explore how Alex felt lost until his 30s – a sentiment increasingly shared by many in our generation – and how reconnecting with childhood interests and passions led to a meaningful career shift. This episode dives into the realities of building a personal brand while raising a child and staying true to your values online and off.

In this episode we cover:

• How Alex transitioned into sports presenting
• The balance between being authentic and professional on camera
• Working alongside heroes like Lawrence Dallaglio & Marcus Smith
• What it would take to make presenting a full-time career
• Fatherhood, identity, and what it means to lead by example
• Navigating “Dadfluencer” life & social media boundaries with your child
• Fitness routines as a Dad
• Dialling in for peak performance with Puresport electrolytes & CBD roll-ons
• Winning The Circle in 2018 and how it changed things
• Launching Flint Social to produce premium, authentic video content

Whether you’re a new parent, a creator navigating modern media, or someone trying to find your way into a more meaningful life — Alex’s story will resonate deeply.

Today’s episode is optimised by Puresport.
You can save 10% using code CAMBRO10 – https://bit.ly/3RmVT0V

Connect with Alex Hobern
Instagram: https://www.instagram.com/alexhobern
TikTok: https://www.tiktok.com/@alexhobern

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