Join host David Macciocca in conversation with Steven Nield as they explore how employee story content is transforming graduate recruitment. In this episode, Steven shares GHD’s journey through the VMJ Activator Program—a fast-paced video content initiative designed to boost engagement with prospective graduates. Hear firsthand insights into the strategies used, challenges overcome, and the powerful outcomes that reshaped their talent acquisition approach.

[00:02:59] The appeal of the VideoMyJob Activator Program for GHD.
[00:03:20] Graduate participation statistics and the importance of targeted communication.
[00:05:03] The role of coaching and structuring content for authentic storytelling.
[00:08:20] Internal recognition strategies that encourage participation.
[00:10:31] The impact of external visibility and social sharing for graduates.
[00:12:09] Emphasizing authentic experiences in graduate recruitment.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!