Earlier this year, we conducted a state of the product industry survey. We had 925 people respond. We found that 15% of respondents are not utilizing email marketing to reach their audiences. My jaw fell to the floor! I've talked about why email marketing is so important in previous episodes. The number surprised me because email marketing has the highest ROI of all marketing channels.

For every dollar that you put into email marketing, you can expect an average rate of return of $42, which is bananas.

You won't get that with social media or even sometimes paid ads. Email marketing is also one of the best ways to build trust with your customers so that they come back time and time again to order with you.

I have been shouting the importance of email marketing for years, but, today, I wanted to let our friends at Flodesk explain why email marketing is so important, what data you should be paying attention to, and overlooked opportunities when it comes to email marketing.

My guest today is Dawn Richardson. She is the product education manager at Flodesk. She also runs her own business called Tech Savvy Creative. Dawn has a background in software engineering, and then she was in wedding photography.

Now, she's back in the world of tech where she's helping creative entrepreneurs of all types. Her mission is to create a safe, fun, and welcoming corner of the Internet where entrepreneurs can learn how to leverage technology so they can spend more time doing work that matters most.

You can try out Flodesk by going to our affiliate link at http://prooftoproduct.com/flodesk.

This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.

If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.

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You can view full show notes and more at http://prooftoproduct.com/368

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