This podcast today is all about 2024 buyer behavior changes and the 5 things that I've seen with a tidal wave shift for creative entrepreneurs & performance artists or athletes wanting to focus on personal branding and creating raving fans.

Last year was the crescendo of the wave, I would say, and there's no turning back from here.

So it has changed. It has shifted. People are buying differently. This podcast is from the lens of a creative entrepreneur, however, if you are not an entrepreneur (yet) and are in the performing arts space and multi-hyphenate talents.

The way that people buy is the same way that they make decisions on whether they want to listen to your music or not or if they want to go to your live concert or not.

So it's all the same. It all comes back to the psychology of how people essentially make decisions and essentially lean into and attach themselves to a brand.

Why do people make these decisions too? Wait in line virtually for these tickets for so long and pay so much for The Eras Tour?

So it doesn't matter if you are an entrepreneur or if you are a performing artist. It's all the same because you're still working with people's brains.

Your listeners and your buyers all have a human brain generally, unless your cat likes Taylor Swift. That's also a possibility.

PS- Check out more info and join High-End Alchemy™ here. The 6-week live sprint starts March 4th, 2024.

https://www.stephzakas.com/high-end-alchemy

State of the Connected Customer," Salesforce, 2023

https://www.hubspot.com/marketing-statistics?__hstc=233546881.080e9234ed39e55808621ab8e2d9e8e2.1617122470747.1617122470747.1617122470747.1&__hssc=233546881.1.1617122470748&__hsfp=2277871135&_ga=2.137539190.736585117.1617122469-1923623018.1617122469&hubs_post=blog.hubspot.com%2Fmarketing%2Fmarketing-trends&hubs_post-cta=%2047%25%20of%20buyers

https://consumergoods.com/new-research-shows-consumers-more-interested-brands-values-ever