Gabbi Ocenasek talks about how COVID distrupted charities like World Youth International, how immersive tech and simulations are helping close the sales gap with prospective sponsors, and how virtual treks and generative AI could take it to the next level.

Get in contact with Gabbi:
* LinkedIn
* Go Beyond Marketing agency
* World Youth International
* Healthcare Heartbeat program

About Gabbi
As the Director of GO Beyond Marketing, Gabbi works closely with clients predominantly across the healthcare and tech spaces on strategic business development planning and execution, digital marketing, executive communications, and corporate social responsibility initiatives.

Passionate about working with brands that prioritise giving back to the community, she has led campaigns resulting in major grant and volunteer support for non-profit organisations. She also sits on the Board at World Youth International, supporting their vision to educate, empower and inspire positive change within vulnerable communities through the Nurses In Action and Choose Action programs.

Outside of work, she is a dedicated mum to two little girls and enjoys training for triathlons with hubby. She strongly believes in the importance of maintaining a balanced lifestyle, and as an advocate for mental well-being, she proudly launched Healthcare Heartbeat during 2020 in an effort to improve the mental health of healthcare and emergency workers.

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This episode is part of a special series with _SOUTHSTART. While the 2024 festival in Adelaide has finished, you can still go to southstart.co for more info.

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Music by Rodney Hutton. Artwork by Anton Mastrullo.