Wrapping up our series on media, today we look at four more media relations essentials that can help you earn media coverage: Op-eds, letters to the editor; becoming a go-to resource for journalists; and convening an editorial board meeting. Along with the earlier parts of our series on media, these are tools you probably didn’t learn about in your MPH program or even a general health communication course. But they should be an essential part of your professional toolkit.

Resources:

• Credibility of Earned Media (summary – actual study is hidden behind a paywall): Is Earned Media More Credible than Advertising? | Institute for Public Relations (instituteforpr.org)
• Op-Ed Writing: Tips and Tricks — The OpEd Project
• Harvard Kennedy School How to Write an Op-Ed (harvard.ed u)
• Tips for writing effective letters to the editor - Public Health Institute (phi.org)
• Microsoft Word - Influencing Editorials - An editoral board meeting primer.– (georgetown.edu)
• 6 Steps to Ensure a Successful Editorial-Board Meeting (philanthropy.com)

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