#4: The Methods of Merchandising, with Luigi Bernasconi
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#4: The Methods of Merchandising, with Luigi Bernasconi
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Welcome to episode #4. Today’s guest is Luigi Bernasconi.
Luigi is a successful fashion executive & entrepreneur with over 15 years of experience in the luxury industry.
As a merchandising specialist, he contributed to the commercial success of Bottega Veneta, Prada, and Burberry, & among others. Following a rewarding corporate experience, he decided to share the best practices he learned, with smaller brands wanting optimization. He founded Saithia in 2021 in Lugano, Switzerland. Today, amid global instability, his consultancy helps CEOs and Creative Directors untangle fashion complexity. Luigi’s tactical approach to merchandising leads to development costs reduction & sales increase, consequently improving collection efficiency.
We're going to touch on the unique differences & value of merchandising. From an industry POV & function POV.
Enjoy the show!
*Show intro bass line by Billy Mohler
For more info on Luigi:
Website
https://saithia.com/
Instagram
https://www.instagram.com/_saithia_/
*A new & exciting merchandising course coming soon.