Jarrod Luxton, Senior Lead at the Finnish Innovation Fund (Sitra), Board Member of Finland's Sustainable Investment Forum (finsif) and Founder of First Arrow discusses what a best-practice sustainability strategy looks like in 2025! The key player? Nature! We delve into the topic of valuing nature-based solutions and compare and contrast between Australian and Nordic contexts, especially Finland's priorities and motivations for the practice. Jarrod and I also reflect upon our times in Australia and the transition to Europe.

Podcast Intro/Outro Song: Starsky by Alex Keren (Check out more of his tunes over on Spotify: https://open.spotify.com/artist/5vZ3lENfDLjkln8scBJ8mW)

Chapters:
0:00 Intro
1:59 Guest Intro & Nordic Summers and reconnecting via Podcast
4:36 Missing Australian Rules Football ("Footy")
6:14 Jarrod's own podcast creation journey
7:29 Jarrod's interest in ESG
12:58 NBS and Terminology
17:13 Valuation of NBS, Sitra and Jarrod's perspective
34:41 Finland's Adoption of NBS - current status
37:25 Green gentrification and being equitable with NbS
39:55 The role of spatial data
41:36 What does a best practice sustainability strategy look like in 2025
48:22 Unpacking the importance and thinking of circular economy
51:00 The TNFD-LEAP Framework for financing
55:01 Jarrod's current endeavours
56:34 Investing in nature - are nature credits a thing?
58:24 The importance of communication and Jarrod's new company
1:02:18 Q&A Start
1:02:39 What does innovation mean to you?
1:05:28 Key event, person, book
1:08:20 Time Management
1:10:43 Favourite childhood memory
1:11:39 Biggest Challenge to Date
1:14:02 Advice for young professionals
1:15:56 What would you most like to be remembered for?
1:17:35 Where can people reach you?
1:18:31 Final Message
1:18:46 Outro

Detailed shownotes over at: petermbach.com/podcast for more in-depth information about each episode.
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