I'm going to discuss in this episode the flaw in using a script. It is the one thing that becomes the biggest crutch in your sales business.

At the same time, if you don't use a script, you have kind of this Old Wild West feel to your message and you don't really have good talking points or the best benefits that come out in that sales process may not even be benefits that you're prepared to offer your clients.

As closers, we really enjoy using scripts. It actually helps us, it maintains our integrity and allows us to stay on track for the call. There's actually a method of putting a script together, that creates a lot of points. And crafting the proper script for your people is very important.

You’re going to have to use a script if you're looking to close more sales. Stay tuned to know how to go about developing and using a script the right way.

Key Takeaways:

• I was given a script; I recall sounding like a robot while I was on a sales call (1:08)
• My script became my greatest crutch; it also became my greatest asset (1:53)
• If you rely on the script too much, you don't start to level up your skills (2:40)
• There's a method of putting a script together that creates momentum (3:39)
• I've had to teach myself how to learn and how to read properly (4:28)
• Scripting in a way that speaks to a specific personality type (5:21)
• Learning effective communication skills is important in developing scripts (6:21)
• When you've got a sales team, you want it done right and with integrity (7:03)
• We have to be able to tweak it a bit so that it sounds well (7:16)
• When I started to see the power in well-written sales copy... (8:46)
• Keeping the call flowing at the right speed, and learning listening skills (9:51)
• If you want to go to the next level, you have to let them rewrite that script (10:50)
• Now, we have templates for seven different personality types (11:30)
• Templates that can be modified as per different offers, and salespersons (12:33)

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Additional Resources:

The Legendary Closers Facebook Group

Unlock the Secrets to Closing Your Prospects

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