Episode Summary:

Our guest is Yulia Gladysheva, a former documentary photographer who has pioneered a unique approach to brand photography. Yulia shares her journey from taking authentic, unstaged photos to creating persuasive photography tailored specifically for entrepreneurs. Her innovative method empowers business owners to take control of their visual storytelling to create impactful images themselves - without ever having to step into a studio or pose awkwardly.

Key Takeaways:

• The Origin of Persuasive Photography: Yulia's transition from traditional documentary photography to working with entrepreneurs.
• Understanding Sales Psychology: Yulia emphasizes the importance of integrating sales psychology into brand photography, and that images need to be strategically aligned with marketing goals for business success.
• Empowering Entrepreneurs: Yulia shares the breakthrough moment when she guided a client's son to take professional-level photos remotely during the lockdown, leading her to develop a system where entrepreneurs can create their own brand images with her guidance.
• Visual Storytelling: Yulia explains how her clients learn to use their images as part of a consistent visual story across all social media platforms, helping them build trust and connect more deeply with their audience.
• Strategy Over Randomness: Instead of random social media posts, Yulia advocates for a strategic approach where each image serves to build a cohesive narrative that showcases the transformation entrepreneurs offer to their clients.

Memorable Quotes:

• "It’s not just about taking pictures; it’s about telling a story that reflects who you are and what you offer."
• "Entrepreneurs can create their own compelling, authentic images with the right guidance—it's all about breaking the myth that only photographers can do it."

Call to Action:

Follow Yulia Gladysheva on Instagram and on her website to see her work and learn more about how you can transform your brand’s visual presence by using photos that reflect your natural, authentic self in your favourite surroundings.

Special Offer for Listeners!

Sign up for the Visual DIY course with 7% off using the code INTROVERT. This offer will last till October 15th.

Social Media Links:

• Yulia Gladysheva's Instagram
• Yulia Gladysheva's Website

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This episode was edited by Aura House Productions