In episode 656, Alicia Wolf shares how to transform personal struggles into a thriving niche blog that supports others facing similar challenges, just as she has done with her own medical journey.

Alicia Wolf created a food blog after being diagnosed with chronic vestibular migraine and losing her career in design. Her blog is seen as a very small niche and not widely understood by companies, but 10% of the world population lives with migraine attacks. Alicia has been able to grow a small website that was focused on helping people with a migraine diet into 400K sessions a month with multiple sources of revenue outside of ad income as well as 2 published cookbooks.

In this episode, you’ll learn tips for diversifying income outside of ad revenue, how to deal with blogging setbacks and the importance of community in a chronic-illness focused blog.

Key points discussed include:

- Community is key: Building a strong, engaged audience is essential for niche blogs, especially those focused on chronic illness.

- Diversify your income: Relying solely on ad revenue can be risky—explore brand partnerships, consulting, books, and affiliate marketing.

- Leverage your expertise: Alicia collaborates with medical professionals to add credibility to her content, making her blog a trusted resource.

- Be adaptable in blogging: Google updates and social media shifts can impact traffic, so diversifying content distribution is crucial.

- Consistency and patience pay off: Growing a niche blog takes time, but staying committed to quality content and engagement leads to success.

- Your story is your strength: Sharing personal experiences builds trust and authenticity, helping you connect deeply with your audience.

- Keep learning and evolving: Whether through domain research, audience feedback, or SEO strategies, continuous learning is key to staying relevant.

Connect with Alicia Wolf

Website | Instagram