In episode 662, Christina Jolam and Nadia Shatila share how they were able to recover from devastating traffic loss following Google's Helpful Content Update (HCU).

Nadia is the blogger behind Simple And Fraiche, a website dedicated to sharing wholesome recipes that utilize real foods with minimally processed ingredients. Her goal is to help people create recipes that not only fuel their bodies but also taste great.

Christina Jolam helps home chefs get confident cooking seafood through her site, Weekday Pescatarian. The former communications consultant creates foolproof fish recipes that work whether you're shopping at a Portuguese fish market or your local grocery store. Cooking and writing from her adopted home in Portugal, she helps her followers master restaurant-quality seafood dishes and build a delicious, fish-forward lifestyle.

In this episode, you’ll learn how to endure long periods of traffic loss and decide what action you should take to successfully regain momentum.

Key points discussed include:

- Accept the reality of change: Google updates aren’t personal; they aim to improve user experience. Adapting to change is key to long-term success.

- Assess and improve your content: Review existing posts with a fresh perspective—focus on user experience, clarity, and overall helpfulness.

- Strengthen EEAT (Experience, Expertise, Authoritativeness, Trustworthiness): Build credibility by showcasing expertise in your niche through an updated about page, author bios, and citations.

- Optimize technical aspects: Ensure images, alt text, interlinking, and post formatting enhance usability and search visibility.

- Diversify traffic sources: Relying solely on Google traffic is risky—invest in Pinterest, email lists, social media, and brand partnerships.

- Update and refine posts regularly: Revisiting older content with new insights keeps your blog relevant and valuable.

- Stay curious and keep learning: Instead of blaming algorithm changes, focus on learning, adapting, and finding new ways to serve your audience.

If You Loved This Episode…

You’ll love Episode 648: How to Bounce Back and Thrive After Significant Google Traffic Loss with Jules Grasekamp

Connect with Christina Jolam

Website | Instagram

Connect with Nadia Shatila

Website | Instagram